Dealer Meets

Developing a regional, national or international distributor network is essential for manufacturers and solution providers. It’s especially important for products that require referrals and brand awareness. Tally, for example, is India’s largest accounting software used by 5-6 million of the country’s 60 million SMEs. A full 80% of their new business comes through referrals such as from CAs suggesting it to their accounting and auditing clients.

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