Digital Marketing

How you sell is more important than what you sell!!

In this era of technology, more than 4.5 billion people worldwide use the Internet. It is the only source people have to connect with others and find solutions to their problems. Not only this but for every small piece of information via the internet be it NEWS or sports or anything; our lives hang around the internet and various applications run by it.

For years, most people opted for offline marketing such as billboards, SMS, calling, LED screens, FM, televisions, etc., but with the transition in businesses, the whole game of marketing has now changed. With businesses going online, their marketing strategies have also changed. For years people depended upon newspapers, television, directories, etc. for information but now everyone looks for reliable internet resources. Thus, making Digital Marketing an important aspect of a business. These days, it is important to leave your impressions on the internet, make announcements via social media platforms and keep yourself on the top of the list.

Digital Marketing is a vast field that uses various digital channels to disseminate information and reach out to potential customers. Digital Marketing seems easy but there are certain dominant factors that affect your approach toward potential customers:

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Being mindful of all the above-mentioned points, our experts provide extensive data-driven strategies and solutions, including:

Our vigorous and proactive team of experts is always on their toes to provide a high-yielding experience to all kinds of businesses and show their real potential in their competitive industry.

Conversion Rate Optimization (CRO)

Conversion Rate Optimization (CRO) is a process focused on Behavioural Marketing (A technique to analyze user’s behavior, activities and to personalize their experience). This process focuses on increasing the percentage of website visitors who take a desired action, referred to as a "conversion" resulting in a higher number of genuine leads.

There are two types of conversions, formally known as Micro and Macro Conversions. Micro Conversions are actions wherein the customer makes low-value conversions leading to macro conversions over time. These actions can be subscribing to a newsletter, creating an account, filling out a survey or adding products to the cart. Macro Conversions, on the other hand, are the conversions that lead to the ultimate goal of the website; some examples of such actions are completing a purchase, filling out a subscription form, or signing up for a subscription.

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How does CRO help you to make your business a success?

CRO is an iterative process that requires ongoing monitoring, experimentation, and refinement. With better CRO, businesses can lead to generate high-quality leads, high revenue, and low acquisition cost; in other words, the success of a business is dependent upon the number of conversions.

As explained above, our focus is on macro conversion eventually. We need to lead a micro conversion to macro in respective future, for which you need to understand what your customers need. Here are a few factors modifying which the conversions can be elevated:

Easily Reachable Content – Anyone would love to visit your website time and again if it is easy to understand. Sometimes, we find websites wherein you have to click a lot many times to get the relevant information or search for options with several clicks and such websites are not likable. So, you need to keep your website content easily reachable (with less number of clicks).

Understandable Language – The content on the website should be short and crisp. Whenever we search for something, hundreds of options appear on a search engine but going through them is next to impossible. So, if one reaches your website then you need to make sure that the content is to the point. Within a 2-3 minutes read, the user should be convinced that they have reached the right website.

Conversion – The ultimate goal of a CRO is macro conversion. Once a customer reaches the site, and understands your mindset then the last and most important step is the conversion. So, placing the Call-to-Action (CTA) at the right places lets the customer take action simultaneously.

How does Conversion Rate Optimization work?

Ads discussed above, there are a lot of changes one needs to make through their website. Other than those changes, there is a series of steps one needs to follow to check if the implemented changes would work or not. Before discussing the steps, let’s talk about the strategies one needs to implement.

Defining the goals – For running a business successfully, we need to understand the goals we are reaching out for. Once we understand what we are looking for, we can easily mend the ways and create the website accordingly.

Know your customer – Once we have defined the goals of our business, we need to identify the target audience and what they would be looking for. It is important to know what your customer needs as hit-and-trial methods or random goals are not going to lead you anywhere as a customer expects a personalization effect from the business for their requirements. So, once we understand what the customer needs, we can modify the content and provide them with the required information. Thus, it becomes a cakewalk to lead the business to macro conversions.

How can we be different from others? – No one has ever been “perfect”, things are always required to be upgraded. So, one needs to keep themselves in the customer's shoes and understand what changes are required with the passing of time. Other than this, you can always compare yourself with the competitors to know what you are lagging behind and what extra they are offering.

Once you understand all the above-mentioned points, now its’s time to work on your strategies and make a CRO plan. The CRO may differ for every organization due to their goals but the steps are similar:

Research – The initial step for a CRO plan is to search for the loopholes in the website and understand where we are dropping the customers. Once you gather the qualitative and quantitative data (based on the quantity and quality improvements of the website data), it is easy to get to a conclusion and reach for the next step.

Hypothesis – As soon as we complete the research work and know where we are lacking, it’s time to find the appropriate solution. Since there can be several solutions to a problem, here we will use our assumption to choose the apt solutions and implement them accordingly.

Testing – After implementing the apt solution for all the loopholes we encountered, checking the validation of the solutions would be our next step. Now, we expect our number of conversions to improve and if you get the solutions right then the numbers would reach a new height but if not, then you might get your business in a big trouble.

There are several ways of testing but the two broad categories are – A/B Testing and Multivariate Testing. If explained briefly, in A/B or Split Testing, two samples are made with certain changes and implemented; the results of these sample pages are compared and finalized. In Multivariate Testing, changes for every element are implemented on the same page and tested.

Once these CRO strategies are followed and implemented correctly, you will find a lot of improvement in your page and the conversions, leading to a successful business.