Facebook Ads

While all this sounds fun and dandy, all your efforts can still backfire if you don’t have an efficient Facebook ad campaign in place.

And not only that, you need to support your ad strategy with agility and in-depth knowledge to keep up with Facebook‘s best practices and fast-evolving changes.

Though Facebook ads have the potential to help you significantly improve visibility, drive sales, and grow your business online, getting the most out of your Facebook ad spend requires knowledge and experience with the Facebook ad platform. It is not just a “set it and forget it” type of advertising. Successful Facebook advertising campaign requires careful strategy and testing to find just the right combination of targeting, content, creative design and budget to reach and engage your ideal customers.

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How Our Facebook Marketing Services Work

Facebook Ad Audience Targeting

No matter how great your ad content is, it won’t be effective unless your ads are placed in front of the right audiences. If you are not utilizing Facebook’s ad targeting features to reach your ideal audiences, then you are most likely wasting your company’s time and money on getting clicks from consumers who are not likely to be a good fit for your brand. Facebook helps you reach the consumers who are most likely to be interested in your company’s product or service offering by allowing you to select ad audiences based on information about your ideal customers, which can include details like demographics, interests, and behaviors.

As a Facebook advertising agency, SevenAtoms is very experienced in developing detailed and creative Facebook ad audiences that helps our clients better reach and engage with their ideal customers. We are also experts at Facebook retargeting, which allows your company to reach back out to existing leads who have already shown an interest in your brand, giving you another chance to close the sale. We also leverage Audience Insights feature on Facebook to better understand your target audiences and connect with even more people who will love your business.

Facebook Ad Design

Facebook offers a variety of options to help you tell your brand story through different Facebook ad formats. Whether you want to use a photo, video, slideshow, carousel, or collection of images, your company has the ability to choose the best format to showcase your brand and deliver your message in a way that really makes an impact on your target audience.

Through our Facebook marketing services, the team at SevenAtoms provides both guidance on the most effective ad formats to meet your campaign goals as well as creative ad development services to ensure that your Facebook ads are making the right impact on your ideal consumers. Our creative team has a track record of crafting professional ad designs that capture the attention of our clients’ target audiences and make a lasting impression.

Through our extensive experience with managing hundreds of thousands of dollars in Facebook ad campaigns, our team has identified best practices for how Facebook ad creative should look and feel in order to attract the target consumer and make the right impression. Using your existing style guidelines, we create compelling creative that we know will make the best impact on your target audience. Our team will also create custom branded landing pages or Facebook lead forms for your Facebook ads to provide a seamless conversion experience for your target audience.

Facebook Ad Copy Writing

Though a picture may be worth 1,000 words, your brand still needs to develop engaging ad copy that can help your target audience better understand your brand story and what your company has to offer. Your approach to Facebook ad copy will depend on what your ad campaign goals are and where your target consumers are in the buyer’s journey. If your goal is to build brand awareness, you may focus more on customer challenges and brand value. Whereas if your goal is to increase sales, then your ad copy may very well be focused on the characteristics or benefits of your company’s products or services.

As part of our Facebook marketing services, the team at SevenAtoms develops compelling ad copy that is optimized for conversions. With our extensive experience in creating and implementing successful Facebook ad campaigns, our team has discovered what types of ad content drive the most conversions. The creative professionals at SevenAtoms are skilled at creating compelling ad copy that captures your audience’s attention while telling your unique brand story and showcasing your distinct value.