Google Ads

Google My Business

Google My Business is a free online listing for your business that appears when users search for you on Google or Google Maps. It presents them with a quick summary of key facts, including:

pc

Google Ads (formerly known as Google AdWords)

Investing in an online advertising campaign is a great way to promote your website online. You can do it with Google Ads, an online advertising tool that helps you attract people searching for products or businesses like yours. The process is simple:

pc

Data from Google Analytics can help you develop a strategy for your campaign. Google Ads allows you to customize your ads to reach people in certain locations or entering certain terms into a Google search, for example. If Analytics tells you that most of your customers are from East India, you can capitalize on your popularity there by advertising in that region.

Google Analytics

Having a website is great for any business, but figuring out whether it's attracting new customers is more of a challenge. Google Analytics is a powerful and free product that tracks all kinds of information about who visits you online and how they interact with your website, including:

pc

Use Analytics data to make smart decisions about the way your website is structured and how you market yourself online. For example, you may change your site's design to make it easier to visit the most popular pages. Or you may learn that a large portion of your traffic comes from social media posts on a particular platform and decide to post there more often.

You can also filter data based on a particular day, week, month, or whatever time period you wish to look at. This can help you gauge your website's performance over time and determine whether certain changes to your marketing strategy are having the desired effect.