Instagrammers Collaborations

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The Instagram Collab tag is only available for Reels and feed posts—at least for now. So what does the Collab tag actually do?

Let’s be clear: This isn’t a new content creation tool. It’s not a new post format and it doesn’t give you any more editing or analytics. But it does make it easier to communicate with your audience.


Until now, there were two ways to show a partnership on Instagram:

The Collab label gives you a third option. Anyone you tag as a collaborator will be shown as a co-author of the post. And they’ll instantly be able to reshare the post on their profile without having to use screenshots or a third-party regram app.

What’s more, any public account can use the Collab tag, regardless of their audience size. It’s a new, more straightforward way to signal a professional partnership.

So, to recap, the Collab tag…

This is just the latest in a stream of new features aimed at creators. Instagram has been working hard on new ways to monetize creator and business accounts.

You may not have access to this feature yet, though. It’s only been rolled out in the UK, Ireland, and India so far and you can only invite collaborators who are based in those countries, too.