News Ads

Adding your products and services to advertising is a quick, easy, and affordable way for your business to gain exposure. This is especially true for local businesses.

Due to the boom of smartphones and tablets, the rise of social media, and the rapid embrace of almost all industries in technology, it is guaranteed that our chief purveyor of information and opinion about public affairs will not be left behind.

With a lot shifting their interest into looking for information and news online versus newspapers, we can basically conclude that it is automatic to think that user traffic is not an issue, people go to online news sites, and where there is high traffic, and the possibility is that’s where the money is.

We always mention that positioning is never-ending experimentation. What may be effective for other news sites may not be an effective set up in yours. Note that users are on the site for content and information. Above the fold may work best but always consider that ads within the article can be effective too but not so much that you may want to annoy the users.

pc

And since they are after information, provide them more by recommending stories – use your native ads below the fold. Understand your user behaviour and mix it with the basic ad positioning plus best Google tips on placements.