Product Workshops

We are software developers, and that means we get to work with lots of amazing product designers, project managers, and start up founders to help define the values & goals of many great companies and products. And being part of a product or design team means that you spend a lot of time collaborating, trying to create better products in order to deliver more value to customers.

When conceptualizing or designing a new product, every founder, manager, designer and developer should know when and how to plan a product workshop, why it is an important part of product development, and how to run one. In this article, we’ll discuss how to think about workshops, and when you should (or should not) run a product development workshop.


A facilitated product development workshop (PDW) is a planned, time-bound technique aimed at gathering members of the product development team with their variegated expertise to collaborate on product development tasks. Unlike regular meetings, PDWs help to align the vision across a product team and leverage the contributions from different proficiency areas.

The participants usually include a client, key stakeholders, and a project team. Every product development workshop (PDW) has definite goals that should be reached, bound by the artefacts’ that should be obtained as a result of the session. Workshop deliverables include product vision boards, product roadmaps, product prototypes, etc.

Workshops are most effective in the early stages of the product or feature development lifecycle for chartering, planning, requirements, analysis, and design. A well-facilitated workshop not only can provide the project deliverables in a fast, high-quality manner, but it can also contribute to building a team and establishing effective collaboration among its members