Vloggers Engagement

Vlogging – Isn’t it a strange sounding word!! And, all those who are reading or listening for the first time, may be wondering, what is this Vlog? Well, a Vlog is the shortened colloquial term for a video blog.

In other words, vlogging is the act of producing and publishing frequent video content on an owned website or channel on a sharing platform. With each passing day, vlogging is becoming increasingly popular because it’s a cost-effective tactic that drives visibility and increases online engagement with customers.

In the recent past, a video has become an increasingly dominant online force thereby making Vlogging – a contraction of “video blogging” steadily make its way into the mainstream. Indeed, as per the research produced by Multinational Technology Conglomerate Cisco reveals that video will account for a whopping 82% of all Internet traffic by 2021 – up from 73% in 2016.


Clearly, vlogging is the ever-rising and globally trending topic that has a long way to go!! In essence, both vlogs and blogs have similar objectives – to educate consumers, inform, entertain, and most importantly market the products and services of the business.

Blogs have an additional advantage, i.e., they provide link, keyword rich content for brand’s website which aids search engine discoverability. Despite the fact that blogs are far more prevalent and brands make full use of them, but when it comes to what type of content Internet users are looking for or engaged with, it’s the video that ranks on the TOP!!

Further, vlogs “go viral” rapidly in a much faster way that blogs simply don’t. But this does not mean vlogs are limited exclusively to the realms of B2C. Today, video plays the vital role in the B2B realm, too, with business leaders making a shift towards video content to make business decisions.

“Through Vlogs, turn some relatively boring topic into something much more engaging and exciting”

How Vlogging Helps Your Business

Adds A Personal Touch – For small businesses, start-ups and those generating income from a passion, the underlying benefit of vlogging is that it provides a human face to your company. Means you can offer a customer a more personalized experience. It gives them the feeling that they are purchasing from you as an individual, not just a website.

Show Off Your Expertise – Vlogs are considered to be a great way to establish yourself as an expert in your field. Show your audience you know what you’re talking about. Build their trust by providing valuable information. Let them know more about your business and products. They will be more inclined to do business with you.

Reach Wider Targeted Audience – YouTube is considered to be the #2 search engine in the world. More and more people are using YouTube and other video sites to search for information and products.

Unlimited Sharing – Social networks make it easy for people to share your videos. This sharing gives your Vlog the potential to reach out to the audiences exponentially. The more entertaining and helpful you make your vlogs that better are the chances of sharing. Take the time to create engaging content and you could see your Vlog go viral.

It’s All Easy to do – For Vlogging you don’t need to hire a video expert!! It doesn’t have to be a big production!! Video blogs focus more on content then production complexity. If you have something worthwhile to say, simply pick up a camera and start shooting. All you really need is a camera with video capabilities and a computer to get started.